Our strength is in our experience, our drive and our proven track record. Through a unique combination of strategy, creative marketing and technical expertise we build custom-tailored solutions that allow our clients to expand their reach and increase profitability. Our team of exceptional business professionals are helping today’s businesses connect with their customers. From innovative strategies, services and methodologies to creating successful online customer experiences, opt-into gives our clients the marketing edge they need to succeed.
Simon Brock UK
Marketing Director
Simon has a comprehensive understanding of the internet and there are not many in the UK who can claim such a long and well established relationship with digital Marketing. As well as having a marketing bias and an extraordinary record of success in product launches through to company expansion, his passion for web technology has always meant a down and dirty, hands on, approach.
Simon has been involved in the start up and development success of many companies in the UK including:
- Informix Software - with Microsoft having a complete monopoly of the market, he grew company presence so successfully that at one point more units were sold each month than their nearest competitors;
- P&P Micros - with the company from a sitting room startup to a multinational with turnover of £100m!
- Packard Bell - from selling the company's first PCs in the UK to establishing the brand as a household name...
- Retail Eyes - the first web based mystery shopping system developed from zero customers to the largest and most influential mystery shopping company in the UK.
In the last few years Simon has taken his corporate experience and has developed optinto to its current form - working with many companies to improve their presence on the internet and now fast becoming recognised as being one of the premier Digital Interactive Marketing companies in the UK.
Simon lives on Exmoor, Devon with his wife, Tracy and 2 young scallywags!
IAN FIRTH UK
Creative Director
His friends and colleagues refer to Ian as "Professor Firth" (in jest) as he seems to be able to come up with the most incredible creative solutions to even the most inane problems...
Perhaps the best way to sum up Ian's credibility as our Creative Director is this excerpt testimonial from a client via the LinkedIn network;
“Ian is the kind of individual who can make a difference to any business. He is a very competent Graphic Designer both in terms of customer management and in getting the best for his client's business. Attention to detail and a drive to the root of any situation so that the right decision can be made quickly are Ian's signature traits” January 27, 2010
Another excerpt from a past project colleague's recommendation reads;
"Ian brings refreshing professional skills... ...On the project we recently worked on together, his design skills have added enormously to the creative impact of the work. His imagery is always of the highest level. Ian has the unique ability to spot the impact that creative images can provide...
...Ian extends his ability into unique ways to present the required result. His knowledge and ability in how to incorporate and use images sets him apart.
For Ian, a commission is not just about the final aesthetic, but its application as a core part of a project, its impact, its presentation and of course its quality. This is why clients return to him for professional presentation of their service or product.
From a copywriter's perspective his creative contribution in design and image production brings a project alive. The result is, greater impact of the message and success for the client."
Ian lives online in the UK (and for real in the rural wilds of Mid-Devon). He shares his life with his wife [and best friend] Rebecca, their daughter Emily, far too many teddy bears and a slightly psychotic small black dog...
Paul Hornsey-Pennell UK
Consultancy Director
Paul heads up the customer consultancy arm and also has a depth of experience that few can match.
Having successfully created, built & sold 4 companies he then became the author of an international bestselling book before entering the world of performance & business consulting of which his success is 2nd to none causing companies sales figures to explode by >150% within weeks during a worldwide recession.
Very few can boast a past / current client list like Paul's and in one of the most competitive markets in the world - the world of international sport starting with the Premier League. Walking out into some of the worlds most famous stadiums, alongside the likes of David Beckham, Paul had an exclusive client list of 22 players and was the reason for players & teams experiencing an “unexplained” sudden improvement in form. Results went against the run of play and the one common factor was “PHP”, (even outguessing one J. Mourinho!) With players in the squads of Chelsea, Man Utd. Aston Villa, Sunderland, West Ham, Tottenham Hotspur & Liverpool performance at the highest level was essential. Added to that Olympic athletes, a world cup winning team & golfers wanting results & getting them too.
Now he is enjoying his role of running the opt-into Business Practice which is already being rated as The No.1 Business Package in the UK.
Paul lives In Totnes, Devon. He has 6 children ranging from 10 to 21 with 3 living at home and 3 having flown the coop*
*sort of
Steven Clayton USA
Senior Search Marketing Consultant
The man behind the scenes, Steve is nationally recognised in the industry for his website marketing expertise and exceptional knowledge and experience in web project delivery. He has been active in technology and information systems for over 20 years. During his tenure in Corporate America, Steve has become an expert on technology, management, leadership, and best practices for a diverse range of businesses.
Steve is a highly successful entrepreneur and Internet pioneer, making his living from Website marketing, SEO, PPC marketing, article marketing and affiliate marketing programme development.
From 1996-2003, Steve served as Chief Information Officer for Dianon Systems, Inc. - a $200 million public company based in Connecticut. He also served as V.P. for a $5 billion Fortune 500 company (Laboratory Corporation of America, Inc.) in Burlington, NC.
Steve currently lives in Chapel Hill, North Carolina, United States with his wife Janet and his children.
Melanie Mason USA
Senior Advertising & Brand Integration Consultant
With more than 20 years in marketing, advertising and Internet services, Melanie has experience in positioning, brand and identity development, advertising (radio and print), direct mail, print collateral, Web site development, and webinar systems delivery.
Melanie worked with companies like Microsoft, Intel, EDS, USWeb, Equity Office Partners (EOP), Novell and CenterBeam. She has made a name for herself by delivering award-winning and brand-building innovations across all marketing channels. Her dedication to excellence, innovation and creativity play a pivotal role in the development of all our clients’ projects.
Melanie also lives in Chapel Hill, North Carolina, USA with her husband, Mike, her daughter and their 2 energetic dogs.
Our service provides our clients with a huge advantage over their competitors; We are so sure that this is true - we work with open-ended service contracts: Meaning YOU can dictate the level of service received on a month-on-month basis.
