opt-into - PPC - Digital | Interactive | Marketing - Online Marketing Consultants

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PAY PER CLICK CAN BE A VERY SUCCSESSFUL METHOD FOR DRIVING TRAFFIC TO WEBSITES AND THEREFORE TO INCREASE LEADS AND SALES POTENTIAL - IT SHOULD FORM A PART OF ANY ONLINE MARKETING CAMPAIGN

Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched for [in sites like Google, bing, yahoo etc]. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged a small fee for that “click”.

Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into - problems that our team are highly experienced in resolving;

•	Understanding Google’s rules and tips and tricks – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include: • Keyword grouping • Quality score • Ad relevancy • Click through rate management • Bid pricing
•	Keyword research – Most companies have anywhere from 10 to keywords and should most likely be bidding on 1,000-3,000. The right tools [like Optin2.0] and well conceived strategies can make a HUGE difference to the conversion rates of a campaign.
•	Measurement & Testing – If you’re not split testing your campaigns, you’re most likely getting only 1⁄2 the visitors to your site than you should be.
•	Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
•	Tools – Having the right tools in the market to help create and manage pay per click campaigns is critical - we utilise the latest toolset and have developed our own bespoke systems to ensure that our clients get the best bang-per-buck rather than wasting money on highly competitive terms with dubious conversion potential.
•	Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem - we lead field in developing PPC Conversion micro-sites...

We will create a solution for you that optimises each and every one of these issues. See how we can make a difference for your business today...

If you think you have found what you have been looking for - FIND OUT for sure by picking up the phone (0845 009 9470) or email us info@opt-into.com SPEAK TO A REAL PERSON AT OPTINTO NOW!

Our service provides our clients with a huge advantage over their competitors; We are so sure that this is true - we work with open-ended service contracts: Meaning YOU can dictate the level of service received on a month-on-month basis.

Get your FREE MARKETING ANALYSIS of your online presence and NOW a special bonus worth an additional £250. All with no obligation. CLICK HERE NOW!

Strategy & Consulting

We are specialists in creating comprehensive strategy. The optinto consultancy team take the time to comprehensively understand your business, your customers, your competition and your goals. We deliver compelling strategy, made for your personal business model...

Website Marketing

Our Website marketing solutions are all about creating relationships with your customers and measuring their response. Our website marketing capabilities include pay per click advertising, search optimisation, site design, Web 2.0 integration email campaigns and much more...

Direct Marketing

To make your marketing successful you have to address both digital interactive channels and traditional avenues to reach your customers in todays rapidly changing market places. Our customers get both because our hybrid methods utilise the best of both channels...

Identity & Branding

We’re part ad agency, part technology firm and part marketing consultant. Think of us as a Saatchi & Saatchi for the SME. Our highly capable team bring the 'Full Agency' offering to the table - no part of your business will be ignored in our comprehensive approach...